Tag "Enrique Sardi"

BMW Series continues its winning streak

BMW Series 5 crowned Most Popular Large Premium Car at Honest John Awards. • Autocar names BMW M2 as its ‘Game Changer’ in 2016. • BMW i8 tops its class for the second year running at the International Engine Awards. The BMW 5 Series has once again trumped its competition and been named Most Popular Large Premium Car at 2016 Honest John Awards. Despite having been on sale for longer

The Future Of Branding Is Debranding

Branding Is Debranding – As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or “native advertising” is to hide the commercial imperative, and even the brand altogether, so that readers think they’re consuming a familiar newspaper or magazine. This is supposed to